Picture Gallery

This short video highlights the problem of tobacco use and combustible smoking in Pakistan, and what needs to be done to control it. Alternative Research Initiative advocates for listening to the concerns of smokers and understanding what kind of assistance they need to switch or quit.

ARI believes the solutions to Pakistan’s smoking problem are effective cessation services, making THR part of tobacco control policies, listening to smokers, and sensibly regulating THR products.

Listen to Smokers

Over the last two decades, tobacco control efforts, policies, and initiatives have often bypassed smokers in Pakistan. Everyone wants smokers to quit, but very few ask them what help they need. PANTHR supports listening to smokers, strengthening cessation services, and making tobacco harm reduction part of tobacco-control policies.