Pakistan Alliance for Nicotine and Tobacco Harm Reduction (PANTHR)

Newsletter (Volume 1, Issue 1)

Newsletter (Volume 1, Issue 1)One of the targets of Sustainable Development Goal 3 is to "strengthen the implementation of the World Health Organization Framework Convention on Tobacco Control (FCTC) in all countries, as appropriate." The indicator for measuring the implementation of FCTC is "age-standardized prevalence of current tobacco use among persons aged 15 years and older." Read Full...

Media and THR

March 29-April 04, 2021. This weekly analysis provides an overview of the major tobacco harm reduction (THR) issues that grabbed space in the mainstream international and national print and electronic media during March 29-April 4, 2021. Read More

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About PANTHR

Pakistan is a country with heavy use of tobacco. With more than 24 million tobacco users1, the country is also one of the top ten raw tobacco producers in the world2.

Despite successes in the tobacco control efforts, Pakistan continues to witness a constant increase in the number of tobacco users. After almost two decades of tobacco control efforts, Pakistan has reached a stage where it needs to find innovative approaches to help smokers quit smoking. Critically smokers need to be at the center of innovative approaches, helping them to achieve the ultimate goal of quitting smoking.

Pakistan Alliance for Nicotine and Tobacco Harm Reduction (PANTHR), a project of Alternative Research Initiative (ARI), is an initiative aimed at promoting innovative solutions for smoking cessation. While remaining committed to and supporting tobacco control efforts in Pakistan, especially Article 14 of FCTC, the alliance serves as a platform for advocating and promoting all innovative solutions for ending smoking whether counselling, NRTs, or harm reduction.

Further, the alliance serves as repository of research and scientific work and initiatives on safe nicotine delivery systems and harm reduction for tobacco control. PANTHR works with the policy makers, partners, and smokers in making Pakistan smoke free.


1 Shaheen, K., Oyebode, O. & Masud, H. Experiences of young smokers in quitting smoking in twin cities of Pakistan: a phenomenological study. BMC Public Health 18, 466 (2018). https://doi.org/10.1186/s12889-018-5388-7
2 Iqbal, A. Muhammad and Sabir, Muhammad, Role of tobacco in Pakistan's economy: an untold story. Social Policy and Development Centre. 2018

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