Press Releases
Read official press releases on tobacco harm reduction, smoking cessation services, public health policy, and smoke-free Pakistan initiatives.
ARI urges clear policies on alternative tobacco products amid rising use and misinformation
ISLAMABAD, September 29, 2026: Alternative Research Initiative (ARI) and its partners have called upon the federal and provincial governments to firm up appropriate risk policies regarding the use of alternative tobacco products, including nicotine pouches.
"In the absence of clear policy, alternative tobacco products are being used by people who do not need them, while widespread misinformation continues to grow," said Arshad Ali Syed, Project Director of ARI.
Though combustible smoking is still the main public health issue as more than 22 million people use tobacco in some form in Pakistan, there has been a considerable increase in the use of nicotine pouches and e-cigarettes.
According to the Global Adult Tobacco Survey 2024, 16.1% of adults use tobacco. More than 22 million adults use tobacco in some form with only 24.1% smokers tried to quit in the past year.
Arshad added that there should be no compromise on enforcing the age restrictions. "Young people should have, under no circumstances, access to these products." Unfortunately, he said age restrictions are not being applied strictly.
In this regard, the role of the provincial and local administrations across Pakistan is critical. "As health is a provincial subject, the provincial governments are better placed to frame policies and regulations about the sale and use of alternative tobacco products."
Arshad emphasized that policies must be accompanied by clear dissemination of information, specifying who should — and who should not — use these products.